Phenylethylamine // aka the “Love Drug”

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Phenylethylamine, or PEA for short, is a naturally occurring and widely known neuromodulator remarkable for its ability to improve cognitive function and can be found in cacao.

It causes your pulse to quicken while also helping to stimulate the production of endorphins, the brain’s ‘feel-good’ hormone.

It is very effective at increasing your brain’s levels of catecholamines, which are neurotransmitters that include epinephrine (adrenaline) and norepinephrine. This is how PEA helps provide you with a boost in clarity, energy and focus.

Additionally, PEA strongly increases the brain’s release of dopamine, the chemical some scientists believe to be responsible for the giddy, intoxicating feeling you experience when you fall in love.

People with depression and ADHD have lower than normal levels of Phenylethylamine.

The best time to get your daily dose of PEA is in the morning or right before you exercise. So, drink up!

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